There is no denying what a significant impact the likes of Twitch and YouTube are having on gaming at the moment and this in only going to increase going forwards. I’m going to try and show you a couple of tips that I found really useful when trying to engage with streamers and Let’s Players out there.
First off, try and put yourself in their shoes, would you show the game if you were running the channel? Will it entertain the audience? If you’re game is quirky and unique it’s going to have a much greater chance to get picked up. Let’s Players are looking to attract views to grow their channel, you want to do everything you can to help them as its mutually beneficial for both parties. Whenever you approach someone keep this in mind. Below are some of the things you can do with the game itself as well as some other tips to help get your game out there.
1. Have separate music and effects controls
Let’s Players generally like to keep the effects on and the audio off. This means that there isn’t any questions of permissions for playing the music in your game as well as the fact that they’re talking the whole time and don’t want to be drowned about by the music.
2. Video Monetization permission
A common request is for permission to monetize the videos that are created. I use a predefined template created by the good people at Vlambeer. This creates a generic page cover all permission for the coverage of your game which you can link to in the initial contact email to save a ‘Yes you have permission’ email back to the content creator.
3. Add transparent logos, character art and backgrounds
Having images with a transparent background makes life a heap easier for generating pretty channel art, again it’s a little thing but each little bit counts. This is a common gripe for the Let’s Play community and it’s a really easy one to fix. I’ve used the awesome presskit() from Vlambeer to showcase the images and talk about the game a little bit.
First you get the channel art, then you get the views, then you get the power.
4. Post over at reddit’s /r/LetsPlay
In my experience the Let’s Players in this subreddit are genuinely friendly and there’s a lot of mutual respect going. There are a heap of people trying to grow their channel as well as more established Let’s Players lurking around in this subreddit. Posting here will it make it a lot easier to distribute keys and sell your game, people reach out to you rather than the other way around.
5. Search for Active Let’s Players on YouTube
Use the filter settings within YouTube to search for Let’s Players who have been active within the last month or so and might be interested in your game. Once you find someone use the ‘About’ page to get their preferred contact details. When you do contact people, try and keep it personal but to the point. This can be a massive time sink if you’re going to send out 200 individualized emails to people, just be aware and make sure you’ve got a decent workflow before the last minute when it’s time to get in contact with people. One final point on this one, keep a spreadsheet of you you’ve contacted, their email address and if they’ve gotten back to you. Helps give you a head start for the next game that needs promotion.